It’s a serious message presented with humour. New animated videos from the Builders Code initiative address bullying and harassment on construction sites.
Photo credit: Still image from Builders Code “Don’t Be
a Tool” video series
B.C.’s construction industry is taking the issue of bullying and harassment very seriously, and word is spreading that there’s no place for harassment, hazing, or bullying on a jobsite.
The Builders Code initiative provides B.C.’s construction industry with training, resources, and support to address bullying and harassment, while exploring the nature and impact of unacceptable worksite conduct. (To learn more about the initiative, see WorkSafeBC is a Builders Code partner.)
Don’t be a tool — literally
A good example of one of these resources is a new animated video series from the initiative’s #Don’tBeATool campaign.
Each of the videos, embedded below, uses cartoon tools and humour to illustrate a different bullying and harassment scenario. On the surface, they’re pretty funny, but they highlight behaviours that can be very painful for people on the receiving end. The videos are only about 30 seconds each, but they do a good job of conveying how important it is to address bullying and harassment on construction sites.
For a different view of the issue, see the Bullying and Harassment in Construction videos created by WorkSafeBC in partnership with the BC Building Trades and Construction Labour Relations Association of BC. These videos have a much more serious tone, showing the silent hurt in the eyes of those who are targeted.
Regardless of their approach — light-hearted or serious — these videos are good conversation-starters. What do you think about the videos? Tell me in the comments below.
For more information about the campaign, read this Journal of Commerce article, BC Builders Code campaign asks workers to not be a ‘tool’.
