CEOs go undercover on Skeleton Project

Moustache may be fake but concern is real

“You need to listen to us and ask.”

That’s the message from a retail store manager talking to her company’s CEO – except she doesn’t know he’s the CEO because he’s visiting the store undercover, wearing a bad wig, fake moustache, and nerdy glasses.

It’s all part of a WorkSafe Victoria campaign in Australia called The Skeleton Project: Baring the bones on workplace safety. The retail CEO toured the store as a “safety researcher” as staff showed him all the risky spots. He’s one of three CEOs – in different industries – who go incognito and take a close-up look at the hazards their workers face. The experience turns out to be quite eye-opening.

WorkSafe Victoria offers a viewing guide for employers who want to show the video to their workers and generate discussion on safety. There’s a also a downloadable questionnaire for workers to fill out after they’ve watched the video. Their feedback can be shared with senior management and lead to solutions – some of which may be quite small, all things considered.

You can view each episode by clicking on a CEO’s image at the Skeleton Project Website. Here’s the trailer for the campaign, on YouTube.


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