Reaching young BC workers on Facebook

It is estimated that one million BC youth between the ages of 17 and 25 have Facebook accounts. On average, each Facebook user has 190 Facebook friends.

“As such, targeting prevention messages through Facebook and engaging the viral aspects of social media presents an opportunity to extend injury prevention awareness to a large audience of youth,” says Trudi Rondeau, WorkSafeBC’s Young and New Worker manager.

Trudi and her team are inviting BC residents 13 and older to visit the new Dangerously Exposed Facebook page, where they can play a new game and enter to win an iPad.

“The game focuses on exposure hazards that present the greatest risk to youth – noise, chemicals and airborne particles like asbestos and silica dust,” Trudi says. “The message is serious, but game play is fun. And we’re really hoping the viral element of Facebook helps build a big community of players.”

Players “Like” the game on Facebook and see how their score compares among their Facebook friends who play. In it, participants look at pairs of photos to identify which worker is more dangerously exposed to a hazard. At the end, a results page shows how they’ve scored and describes how to avoid the exposures shown.

Players can also submit a story explaining how they work to make their own workplace safer, then have a Facebook friend verify the story. WorkSafeBC will judge the stories and award a new iPad to both the player and the verifier. For more info on this type of game see Raise Your Hand.


2 thoughts on “Reaching young BC workers on Facebook

  1. Jose luis Soriano

    positive use of new technologies can be channeled to the youth in activities such as simulator which can be avoided in future work. thanks.


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